South Africa doesn’t have the best record when it comes to the field of price comparison websites. That isn’t to say there aren’t any, for example Hippo and PriceCheck. These sites don’t do anything wrong and all in all do a fairly decent job, but still lag far behind the rest of the world’s go-to price comparison services.
A 28 year old computer systems graduate is planning to create a shake-up in the industry. Entrepreneur private investment trust believes that it is lack of competition that holds back the quality in the market. If you’re at the top of the pile with a shabby product, why spend time, money, and effort making it sleeker for no good reason? Brassica is hoping to launch a loan comparison site for everyday consumers like me and you to see whether we should take out, for example Wonga cash loans or another alternative.
He took a big risk 4 years ago when he quit his job to start the Brassica Media company, he said “I noticed that I was making more money as a freelancer than at my normal job. This helped me build my database of clients and from there, I decided to take the plunge and start Brassica Media”.
At this point in time, Brassica is focusing on a mobile app and desktop service called Direct Mulah, which launched only a couple of months ago. It will allow customers to compare financial service providers, contact them if they so desire, as well as posting feedback on their experiences.
For the most part, SOLIDred Media builds websites for an affordable cost, and helps young businesses with development, hosting and marketing. They also provide SEO, an increasingly important part of getting traction towards a small business.
Moving back to his app, Direct Brassica, …